Great country music lyric: “What part of ‘No” don’t you understand?” Here’s one answer — and it’s critical to understanding your Network Marketing business and the people who get in...and quit.

“No,” is pervasive — it’s everywhere. It’s powerful.

It means: “not possible...forget it...go away...leave me alone...you’re crazy...[and] I hate you...”

It sucks the excitement and enthusiasm out of your most promising prospects. Destroys new distributors faster than a $3,219.00 monthly PV qualification. “No” is Public Enemy #1 in the previously undetected world-wide conspiracy to render 90 percent of all Network Marketing hopefuls, loser-quitter-failures who drop out before payday.

Do you think the failure rate and turnover in Network Marketing is due to the absence of a duplicatable business building system?

Perhaps you blame:

• Lack of training?
• Lackluster products?
• Dysfunctional comp plan?

Or are you so enlightened as to realize that the real reason so many people quit is it’s so easy to get in — and even easier to get out — that people come and go because they have nothing at stake...because quitting is cheap and easy to do?

Or maybe you think that all of the above are true to an extent.

The real reason people quit their businesses is that they cannot stand hearing the word “No.” And they WILL hear “No” more than any other word in the language.

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