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Thursday, September 09, 2010

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Selling Value Selling

by John Milton Fogg   Other Articles by this author
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I was in a clothing store recently where I'd bought a number of suits and sport coats before. Dennis, the manager knows me and is my salesman. He is very good.

We were looking over a few three-season gray suits that I had asked to see, and Dennis pulled out a beautiful double-breasted number with a conservative Italian cut. He put the jacket on me and I stood in front of the three-way mirror. It looked great.

"How much, Dennis?" I asked.

"Thirteen hundred," he said, looking directly back at me in the mirror without blinking.

"Whaa!" I exclaimed. "Dennis, I've never paid more than $600 for a suit in my life!"

"Yes, it's right up there - and pretty expensive," he said. "But feel this material, John. You could wear that for ten years and not raise a whisper of a shine on it."

"Yeah, it's superb," I agreed.

"And look at the needle work," Dennis said as he rolled back the cuff for me to see the stitching. "It's all hand sewn - and in the areas of stress, like the cuffs and the seams," he pointed out, turning up the bottom front of the jacket for my inspection, "it's all double and triple stitched. That means this suit will last you for years. And don't worry if you lose weight and need it taken in a bit," Dennis added. "You know we offer free alterations for the life of the suit."

He walked around behind me, put his hands on my shoulders and turned me sideways looking in the mirror. He smooth ... Members have full access to this article. Become a member now using the links above.


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About the Author

John Milton Fogg

John Milton Fogg
http://www.GreatestNetworker.com/jmf jmf@GreatestNetworker.com

John Milton Fogg is an author, editor and speaker. His books and audios have sold over three million copies worldwide.

He is the founder and former Editor-in-Chief of the highly regarded publication Upline®... was a Contributing Editor to SUCCESS magazine... the founder and former Editor-in-Chief of Network Marketing Lifestyles magazine... founding editor of Networking Times... the founder of Greatest Networker.com... co-founder of The Network Marketing Magazine.com and the creator of Speaking and Listening.com, Belief Busters.com and The MasterMind Sessions.com.

John is the author of the million-selling industry classic The Greatest Networker in the World, and he has edited and contributed to far too many books to be mentioned here. His latest book is, It's time... for Network Marketing. The most remarkable form of free enterprise ever created. In December of 2006, after 20 years of self-imposed "retirement," John became a network marketer again and is actively building an organization.

He has spoken around the globe, through out Canada and the United States, in Australia, China, Costa Rica, Crete, Iceland, India, Indonesia, Korea, Malaysia, New Zealand, Russia, Singapore, Trinidad and the Ukraine.

John is 59 years old, married to Jekaterina (Katyusha), has a daughter Rachel 26, son Johnny 21, daughter Eleonora Milena (Ele) who's 5 years old and Anias Polina (his "last child") was born in March, 2006.


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Other articles by John Milton Fogg
The Kingpin
GET RICH SLOW Lesson 2.3: What's the best way to
learn—and teach—what it takes to build your business...?

It's time...
STOP, LOOK & LISTEN
The SHUT UP! School of Sales & Selling
The Master Networker Interview with Art Jonak
GET RICH SLOW ...but SURE!
What's wrong with the world...?
A Networking Times Interview with Malcolm Gladwell
The Four Cornerstones of GET RICH SLOW ...but SURE!
The Wright Stuff
A Networking Times Interview with Permission Marketing
and The Idea Virus Author Seth Godin

NT Interview: Without Love, It's Just Business
Be A Value-Hunter
Prospecting For Leaders
Audio Prospecting
To What Are You Committed?
"No" - Here's the Part You Don't Understand
Five Step Sponsoring
The System is the Solution
Eight Habits For MLM Success
How To Become A Leader In Just 90 Days
The Power Of Belief
To Fail? Or Not To Fail?
Handling The Big 'R'
Reach Out And Sponsor Somebody
The Law Of Great Questions
"...But Why Are The Products So Expensive?"
Selling Value Selling
Relationship, Friendship, Partnership & Leadership
Just make it up. (You do anyway...)
How Do You Want To Be Listened To...?
The People's Franchise
Committing to Your Success

 

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